You solve hard technical problems. I translate your technical substance into a narrative that convinces investors, buyers and talent, and I stay with you from your first round into new markets.
Today I build physical AI brands with technical founders, from positioning, investment thesis and pitch deck to identity, website and film.
What your communication needs to do depends on where your company stands right now. Before the first round, people need to understand what you build. Later, procurement needs to see the value and the market needs to take you seriously as a manufacturer. I support you through the stage you are in, with everything that needs to be built for it.
Your machine works in the lab, but outside it hardly anyone understands what problem it solves or how big that problem is. I help you tell that problem in a way that lets investors see the market behind it.
From the outside, the problem you solve looks smaller than it is
Positioning and investor narrative
Nobody can say in one sentence what you build
Core message and messaging
There is nothing yet that people can pass on
Brand and website
Nobody outside the lab has seen your prototype yet
Prototype film
Your first customers are testing the product, and the next round is coming up. Investors now want to understand why you, of all teams, will win your category. I help you find that story and take it to the investors in your round.
The next round needs a bigger story than the last
Investment thesis and pitch deck storyline
In a crowded field you look like one of many
Category, positioning and differentiation
Become visible as founders through your topics
Founder story, profile and network building with the investors in your round
Nobody outside the customer hears about the pilot
Case study and film from the pilot
You ship at volume, yet the market still sees a startup with a prototype. For large customers to trust you with large orders, your brand has to grow with the company. I help you get there and support your team through ongoing execution.
Large customers don't yet trust you with a framework agreement
Corporate narrative and brand refinement
Communications still rest on the founder
Interim head of communications and team building
Sales and partners each tell their own story
Messaging framework and sales materials
A new product gets lost in the industry noise
Launch campaign
You are established at home, but in Europe hardly anyone knows you yet. For your market entry I translate your message for European buyers and partners.
European buyers don't know you and won't buy blind
A narrative for the European market
Your website is translated but doesn't speak to European buyers
Website and materials for Europe
Every distributor tells your product differently
Partner and distributor materials
